Canon Wide Angle Lenses Added to the Rental Fleet!


You have been asking for them, and now we have two wide angle lenses for Canon added to our rental fleet!

Just this week, we added a Canon 16-35mm 2.8 L lens…

photoThis one has been immediately popular as it is already rented for this weekend and next, but please call to get on the schedule (or see if it is available during the week).  We will be happy to make a reservation for you.

And we are also really excited about our other new wide angle for Canon, which is the Sigma 18-35mm 1.8 lens.  Yes, you read that correctly, 1.8.  It is the first 1.8 zoom ever made.  This lens is specifically designed for cameras with APS sized sensors.   However, if you are shooting video with an APS sized sensor camera, image what you can do with this lens!  The reviews on it have been fantastic.

photo(1)As of the writing of this blog post, the 18-35mm 1.8 is still available for this weekend!  So, give us a call if you want to try it out…you might become addicted:)  Don’t worry, if that happens, we also have one in the case for sale!

Don’t forget the TN Valley Fair starts tomorrow.  That is a great venue to go take some amazing and fun photographs.  Plus, think of all the interesting fried food you can eat!

Lightroom Workshop and More Classes scheduled at f/32 Photo!


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Don’t miss out on our first Lightroom Workshop this Sunday, August 18th from 1pm-7pm!  But, if you can’t make that one, stay tuned for the announcement of the date for the next one.  We have now added a “Classes” page to our website that has descriptions of all of our class offerings as well as links to registration pages for all the various dates and times.  It is in the process of being updated with the rest of the schedule through the end of August.  You can also see a calendar view of our entire schedule with registration links here.  We do have the classes scheduled through the end of August and will be updating the calendar weekly with more classes and dates.

Please pay close attention to the “Location” on the registration information as all of the classes do not meet at f/32.  Many of them are actually meeting downtown on Market Square.  You will meet Chris (our instructor) at the back of the stage area at Market Square at the beginning of class.  He will be the tall guy with a camera and a bunch of paperwork with him:)

22x28 store poster for classesIf you haven’t “liked” us on facebook yet, you can do that as well to receive updates as new classes are posted. We will also send out information in our e-newsletter about once a week, so if you are not on our email list, you can join here.

If there are specific classes that you would like to see us add or times of day that you would like for us to have classes, please let us know by emailing us at or responding through our e-newsletters.

Thank you!

Classes starting this week at the f/32 Photo School!



Many of you have been asking for this for quite a while and we are finally happy to say that we are beginning to offer a variety of classes!  Our first class, Digital Photography Beginner 1, is Thursday, August 1st from 6:30pm-8pm at f/32 Photo.  We will be offering classes on a variety of different topics and they will repeat on a fairly regular basis, so if you can’t make one, don’t worry, it will be scheduled again in the future.

Currently, you can find links to register for our different classes on our facebook page.  We are in the process of adding a “Classes/Events” page to our website where all class information will be posted along with links for registration.  We have started by sending out email blasts for our first two classes, but once the web page is complete, we will condense those blasts to announce weekly or biweekly offerings.

Many of our classes will be part of a series, so it is recommended that you take the different levels that are applicable to your knowledge base and where you need to start.  Chris Morris will be teaching many of our class offerings.  Chris has just recently relocated to Tennessee.  He has a B.F.A. in Graphic Design and an M.F.A. in Photography.  He attended the Savannah College of Art and Design and taught classes as part of his own school (Chris Morris School of Photography) while he was there before he moved to Brazil, where he has been living, working, and teaching for the last several years.

We will also be bringing in other photographers to teach various classes in the future, so stay tuned for some exciting offerings!  Be sure to join our mailing list, like us on facebook, or check in on our website frequently to see what is happening.

To everyone who has provided feedback on the email invitations we have sent out so far, thank you so much!  We really appreciate your thoughts and input.

Here is our class schedule for the next week along with links for more information and registration:

All of the classes listed below are $39 each and last approximately an hour and a half.

We look forward to seeing you in class!

A few of my favorite things….

Yes, go ahead and picture Julie Andrews spinning in a meadow, arms open wide.  Ok, now that we have the obvious reference to the title of this post out of the way…on to the real meat of this story.

My favorite thing about f/32 Photo oddly enough has nothing to do with photography.  If you have ever seen the movie, “It’s a Wonderful Life”, it actually relates more to the same reason that the Bailey Building and Loan was successful despite Mr. Potter’s best attempts to squash it like a bug beneath his shoe. (If you haven’t seen this movie, PLEASE take the time to watch it.  It’s not just for Christmas, I promise:)).  It’s about community, relationships, and support…being in something together with other people. Yes, photography and storytelling may be what brings us together, but the relationships formed from that start are where the magic lies.  That is what makes me want to go in everyday and see what kind of difference we can make in someone’s life that day, no matter how small an impact it may seem at the time.  Most of the time, the life that ends up being impacted is mine.

I think about this pretty frequently, but today it was particularly heavy on my heart as once again, we are faced with change.  One of our long time, regular clients (and friend) is moving this week.  I have known about it for awhile, but have just chosen not to think about it.  He isn’t going that far and we will still get to see him occasionally as he will still be working in the area frequently (plus, we will still be printing for him, so we still get to see his work:)).  However, it won’t be the weekly to bi-weekly visits to which we have grown accustomed and look forward to.  I’m also really going to miss his kids.  Two boys in elementary school, the youngest of whom was a regular fixture in the store with his Dad until he started kindergarten this year.  It was hard enough not to see him on a regular basis once he started school.  I met him when he was three and he would literally beat his Dad to the front door of the store, throw it open and yell “Helllloooooo” announcing his enormous presence and personality that were much larger than his little frame at the time.  As I was watching the boys play some imaginary game under the tripods this afternoon, their Dad was relaying to Dayna (our newest f/32 team member) how she missed the stage the youngest went through when our tripod display was his “dress shop” and he would take custom orders for dresses and matching shoes from us, which he would then proceed to manufacture in his “shop” and deliver the product to us.  Occasionally, we would get matching hair accessories as well.  Once, I received custom designed Chacos (once I told him what Chacos were:)).  I would also get special candy requests from the youngest for the candy jar, and if I let it sit empty for too long, he would leave me notes on post-its requesting more candy please in his cute little boy scribble.  Today, right before they left, I told the youngest that his shoe was untied and he asked me to tie it for him.  I’m sure he can do it himself, but as I bent down to tie it, I did think that it was these little things I would miss about this family.  Next time I see him, he will probably be too old for me to tie his shoe for him.

It has been a joy to watch those boys grow, both in pictures and in visits, and hear stories of their antics from their Dad when he would come in to pick up orders.  I am going to miss all of them, but am so grateful to have had the opportunity to get to know them.  Would not have missed that chance for anything, even though it makes it harder to say goodbye.  What a blessing to have a client who, in addition to being a great Dad, is seriously one of THE MOST talented photographers I have ever known who I also get to count as a friend.  Looking forward to continuing to see your amazing work come through the printer and am praying for fruitful growth of your business in your new location as well as your faithful clientele who will keep you in Knoxville on a regular basis.  It has really been our privilege to work with you the past three years and we look forward to seeing the amazing things that are to come for you and your family on this next leg of your journey.

We may no longer be just a few miles down the road, but if there is ever anything we can do for you, don’t hesitate to ask:)



Change…It is inevitable, but that doesn’t mean I have to like it!



We are a pretty tight knit crew here at f/32 Photo.  There are only five of us (not counting Wilson, because he isn’t here in the store most of the time), so we have become pretty close.  Since we became f/32 Photo in May 2010, we have only had one staff member come on board, Dustin. (And he was filling a spot left by Danielle, who is still a customer, she just expanded her own business to full time).  We all have a different skill set and strengths, so we work well together, one picking up where another might leave off.

You might guess where this post is headed.  I knew it wouldn’t last forever, but I wasn’t quite ready to let go just yet.  I guess most of the time, we never really are.  However, there is a time and a purpose for everything, and it is not always for us to understand at the moment.  So, we wanted to let everyone know that Tabitha will be leaving f/32 Photo at the end of March.  She has an opportunity for an exciting new path in her life and will be moving out of Knoxville to pursue what lies ahead.  We are so excited for her and wish her well in all that her future holds, but we will miss her terribly.  Tabitha was part of the original f/32 crew and has been instrumental in our growth with her infectious personality, wonderful customer service skills, ever-growing photographic skills and knowledge, and just an innate ability to make people feel comfortable and at home.  Plus, she is the only one who ever got all of my crazy movie, tv, and song references even though we are separated by more than a decade in age:)  I know that many of you have formed friendships with her as well on many different levels, and they probably began because she was the familiar, cheerful voice that normally answered the phone or greeted you at the front counter.

So, even though we are sad that our season with Tabitha at f/32 is coming to an end, we wish her the best in all that the future holds for her.  We hope that you will have the opportunity to stop by to see her this month and say goodbye before she leaves Knoxville. Hers will be difficult shoes to fill.


Spring Wildflower Photography Workshop!

If you love nature, wildflowers, photography, and having a good time while learning a few things with other photographers and enthusiasts, all while in the beautiful setting of the Great Smoky Mountains National Park, then this workshop could be for you!

f/32 Photo’s owner (Wilson Reynolds, the guy you never actually see in the store because he is always out on the road somewhere…) will be leading the workshop along with Brett Wells, talented instructor, photographer, and also our Sigma representative.  Between the two of them, they have forgotten more than I will ever know!

The dates for the workshop are April 12th-April 14th and it will be based at Tremont Outdoor Resort in Townsend, TN.  If you would like more information on the workshop, please click here for the nitty gritty details and a link for registration!

If you don’t already receive the personal emails that we send out when we announce these workshops, you can sign up to be on that list by suscribing to the newsletter of f/32 Photo by clicking on “Subscribe to our e-newsletter” at the top of our website.  (Don’t worry, we do not bombard you with email and clutter up your inbox!)

If you have any questions about the workshop, please feel free to email me at and I’ll do my best to answer them.  Don’t dally though because we can only take 12 students and we already have 4!

If you would like to see some of the images and read a little bit about last year’s workshop, click here🙂

Hope to see you at the workshop!



Our Very First Display Window!


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We have experienced quite a bit of change at f/32 in the last 60 days, all of it so exciting! One of the latest things that may seem small to most is a dream come true for us. We have our very own display window facing Montvue road (that road that runs between West Town Mall and our shopping center). We have never had any road side signage of any kind, so we are pretty happy about this change of events.

So, if you are driving by, be sure to safely glance in our direction and check out our window! We aren’t up to Macy’s standards yet by any means, but for our first window display, I thought it turned out pretty well. More exciting and elaborate ones to come in the future I’m sure:) But for now, we just want this one to say who we are and what we do, or at least give folks a reason to stop in because they are intrigued:)
IMG_3162 Stay tuned for progress updates on more exciting changes at f/32!  And don’t forget to print…it is the best way to archive:)

The 2012 Santa Experience Recap


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WOW! What an exciting end we had to 2012! We (finally) moved into our new location just in time for a wonderful season of Santa portraits!

While many things were different this year, like plenty of space and our fun new backdrop, one thing most certainly didn’t change! We were once again blessed with some incredible little visitors! Some of you we have had the opportunity to watch grow year after year and others were first timers but altogether you all made one fabulous year! Thank you all for coming to see us and for making this year’s Santa Experience one we will always remember!

If your little (or not so little) ones came to see Santa this year see if you can find them in our video!

Discounts on Press Printed Photo Books!



If you have been waiting to make photo books for Christmas gifts (or any other reason for that matter), now is the time to act!  Between now and December 2nd, use the coupon code XMAS25 and receive 25% off your photo book (digital paper) order with us.  Click here for more information on the books and how to get started with the FREE design software.

If you can’t make it happen by December 1st, not to worry, you will still be able to receive 20% off your digital paper Photo Book order between December 2nd and December 16th.  Simply use the code XMAS20.

In addition we have the following offers that are valid from December 1st to December 31st.

30% on orders of $150 or more*. Coupon Code: SANTACLAUS

$15 off any order of $70 or more*. Coupon Code: RUDOLFRED

Buy 1 Get 1 50% off the exact same 2nd book for all 8×8 Medium photo books*. Coupon Code: LETITSNOW

Coupon codes are valid for all orders of 4EverBooks photo books (excluding shipping and handling fees) as described above. All coupon codes end at Midnight PST unless stated otherwise. Each code may be used as stated above. Offer valid on a single order which may contain 4EverBooks photo books of different sizes and cover types. One coupon code per order. Offer cannot be combined with any other promotion or discount. Coupon codes cannot be applied to orders previously submitted and are not subject to refund.